Our Story
Family Behind The Wow
The next
generation of
Halo Halo
At Halowow, family is at the heart of every spoonful. Founded by siblings Aiby Jane, Aice Zel, and Czearian Marc Maghinay, Halowow was born from a love of tradition, creativity, and bringing people together. Using treasured family recipes, they reinvented the classic Halo-Halo for today’s generation—handcrafted, tropical, and full of wow.
What began as a dream is now a movement, inspiring smiles and welcoming franchise partners eager to share the taste of the tropics in their own communities. Because Halowow isn’t just dessert—it’s a family legacy and a reason to share the wow.
Our Statistics
What makes us special through our impressive statistics.
05
Signature Halo-Halo Creations
1000
Happy Customers Served Wow
10
New Locations Growing Fast
100
5-Star Smiles Shared
A Flavorful Journey
From Tradition to
Wow—The Story
Behind Every Scoop
From humble beginnings to a tropical sensation, the story of Halowow is rooted in tradition, family, and the irresistible joy of Halo-Halo. This colorful dessert has always been more than just a treat—it’s a celebration of flavors, textures, and the vibrant culture of the Philippines. With every scoop, Halo-Halo tells a story of heritage, sweetness, and shared smiles.
The Halowow family took this timeless favorite and reimagined it for today’s generation. Blending authentic family recipes with a fresh twist of creativity, they built a brand that’s not only full of flavor but full of wow. Our timeline takes you on that journey—from the origins of Halo-Halo to the birth of Halowow, and the exciting road ahead.
- Taste the Tropics
- Handcrafted with Love
- Family Recipes Reinvented
- Full of Flavor
- Join the Family
- Share the Wow
1900s
The Origins of
Halo-Halo
Rooted in the Japanese kakigōri, Halo-Halo was born in the Philippines when locals added tropical fruits, beans, and leche flan, creating a dessert as colorful as the culture itself.
1950s–1960s
A Filipino Favorite
By the mid-20th century, Halo-Halo had become more than refreshment—it was part of the Filipino soul, a treat that symbolized joy, tradition, and summer gatherings.
2000s
From Family Table
to Legacy
The Maghinay family perfected their own version of Halo-Halo, a recipe passed down through generations that turned tradition into a lasting legacy.
2025
The Birth of Halowow
With passion and creativity, siblings Aiby Jane, Aice Zel, and Czearian Marc reimagined their family recipe, launching Halowow five handcrafted flavors that are full of flavor and full of wow.
Your Questions, Our Wow
Got Questions?
We got answers! Here are our frequently asked questions.
What makes Halowow Halo-Halo different?
Halowow takes treasured family recipes and reinvents them for today’s generation with handcrafted layers, tropical flavors, and a “full of flavor, full of wow” experience in every cup.
How many flavors does Halowow offer?
We currently serve five signature Halo-Halo creations, each designed to bring a unique twist to tradition while capturing the tropical taste that makes Halowow unforgettable.
Is Halowow a family-owned business?
Yes! Halowow was founded by siblings Aiby Jane Maghinay-Gallego, Aice Zel Maghinay, and Czearian Marc Maghinay, who transformed their family’s recipe into a dessert brand that’s now spreading the wow nationwide.
Can I franchise Halowow?
Halowow takes treasured family recipes and reinvents them for today’s generation with handcrafted layers, tropical flavors, and a “full of flavor, full of wow” experience in every cup.
