Halowow started as one family shop in Taytay, Rizal and grew to 16 branches in about a year. You get a proven menu, our family recipes and a team that helps you build your branch from the ground up.
Kiosk or full storeNo experience neededFull training
16branches in about a year, from one family shop in Taytay
Full storeKiosk
In shortHalowow is a Filipino halo-halo franchise open to first-time entrepreneurs, OFWs and foreign investors (following Philippine ownership rules). You can choose a kiosk or a full store. You get our recipes, training, store design, supplies and marketing. Most partners open 2 to 4 months after approval, on a 3-year renewable term.
2–4 mo.approval to opening
3 yrsfranchise term, renewable
18–24 mo.reported payback*
16branches in about a year
*Reported by existing franchisees under favorable conditions. Results vary by location and management and are not a guarantee of earnings.
From Taytay to your town
From one family shop to a proven franchise
Halo-halo is known far beyond the Philippines. People recognize the tall cup of shaved ice, ube halaya and macapuno on sight. We reworked it with our own family recipes into five signature flavors that sell to every age group.
Our Taytay flagship showed us the demand was real. Kids, grandparents, students and visitors lined up there every day. That steady line is what turned one family shop into a franchise ready to grow.
A bright, layered cup that makes mall-goers stop walking, and a taste that brings them back.
Proven flagship
Our Taytay shop proved it first: kids, lolos and lolas, students and visitors lining up for the same five flavors every day.
Family recipes
Our premium signature ice and signature cream, a hand-made custard cream, are family recipes. Your customers can't get this taste anywhere but Halowow.
Flexible formats
Compact kiosks for malls, terminals and schools, or full dessert shops for standalone sites.
Marketing support
National campaigns, branding assets, social content and help with local promos.
Full training
No food experience needed. We train you and your crew on recipes, operations and service.
Ongoing support
Ingredients supplied by Halowow, logistics handled, regular audits and a team that answers the phone.
Why dessert, and why now
People buy dessert on cravings
Dessert is an affordable treat that people buy again and again. Halo-halo adds national pride and demand that is already there.
An affordable treat
Even when budgets are tight, people still buy small treats. A cup of premium halo-halo, built after you order, is one of them.
A Filipino favorite
Halo-halo goes with merienda, summer and family. The demand is already there, in every town.
Pride and curiosity
Filipinos order it for the tradition. Tourists and foodies order it for the surprise. It sells to every age group.
Made for the camera
Layered, colorful and served in a clear cup, Halowow gets photographed and posted. That is free advertising for your branch.
What you get
Everything you need to open strong
Your franchise package includes:
Brand and trademark rights
Recipe and operations training
Staff training
Standard store design and equipment package
Proprietary ingredients and supply logistics
Site evaluation and approval
Marketing toolkit and national campaigns
Grand opening support
Ongoing guidance and quality audits
Two formats
Kiosk or full store
Kiosk
Small and quick to set up
Built for high-traffic malls, transport terminals and schools.
Small footprint
Fast setup
Takeout focused
Full store
A full dessert shop
For standalone locations and community spaces, with seating.
Dine-in seating
Full menu
Destination store
Investment depends on format and location. We share a detailed estimate after reviewing your application.
How it works
Five steps to your grand opening
01
Apply
Send your franchise inquiry. Tell us about your area and which format you have in mind.
02
Plan and approve
We check your proposed site for foot traffic and fit, then send the investment estimate for your format.
03
Train and build
You and your crew train on recipes, operations and service while we build your store to Halowow standards.
04
Grand opening
We open with you and run local promos to bring in your first customers.
05
Grow together
Ongoing supply, training updates, audits and national marketing. Partners who do well can open more stores.
From our family to yours
Why we franchise
The Maghinay siblings wanted a business that would last, honor their roots and give other families a start. Franchising lets us do that with partners who share the work and the rewards.
Many of our partners are first-time entrepreneurs, OFWs investing back home or families looking for the right business. We give each of them the support, systems and brand to make it work. Our dream is Halowow across the Philippines and, one day, in cities around the world. When you join, you help build it.
The fee depends on the format: kiosk or full store. It covers your right to operate under the Halowow name, your initial training and access to our house recipes and systems. We give exact figures after we review your application.
What is the total investment?
It depends on the size and location of your kiosk or store. The total covers the franchise fee, construction, equipment, initial inventory and working capital. We send a detailed estimate once we review your application.
Do you offer kiosks or only full stores?
Both. Kiosks fit malls, transport terminals and schools. Full stores fit standalone locations and bigger community spaces.
Do I need food business experience?
No. Many of our franchisees are first-time business owners. Training covers everything, from building a Halowow cup to running the store day to day.
How long does it take to open?
Most partners open 2 to 4 months after approval. The timeline depends on construction, permits and setup.
What training will I receive?
Hands-on training in our recipes and preparation standards, store operations, customer service and inventory, based on the systems we built at our Taytay flagship. We train your staff too.
Let's talk about your location
Tell us about your location. Our franchise team will contact you with next steps.
Kiosk
Full store
