Five reasons to franchise Halowow
Proven flagship in Taytay
From the first week, our Taytay shop drew customers of every age and built a loyal following. Our franchise model is built on what worked there.
Our own family recipes
Halowow uses family recipes, including our premium signature ice and signature cream, a custard cream the family makes by hand. Other halo-halo sellers can't copy the taste.
Flexible investment options
Kiosks for malls, transport hubs and schools, or full stores for standalone sites. We help you pick what fits your budget and market.
A complete support system
Training in operations, recipes and service, plus marketing materials, national campaigns, supply and logistics, and ongoing guidance from our team.
Growing market demand
Filipino food is winning fans at home and abroad, and halo-halo is one of its best-known desserts. That puts a modern brand like Halowow in a strong position.
Halo-halo means mix-mix
Halo-halo traces back to kakigōri, the shaved-ice treat Japanese settlers brought to the Philippines in the early 1900s. Filipinos made it their own with ube halaya, sweet corn, coconut and tropical fruit, and it became the dessert of fiestas, family gatherings and hot afternoons.
Halowow keeps those roots and builds on them with our own family recipes. Our five signature flavors pair the classic toppings with newer ones like cheese.
Why halo-halo works for everyone
Visual appeal
Purple ube, golden corn, white macapuno and bright mango in a clear cup. Customers take a photo before the first spoonful.
Flavor diversity
Sweet, creamy, fruity and crunchy in one cup, with five flavors so everyone finds a favorite.
A taste of home
A Filipino story in a cup. Locals come for the nostalgia, and visitors come to try something new.
We know what starting out is like
Halowow is family-owned and family-run, and we treat our franchisees the same way. We know how hard it is to start a business because we did it ourselves, so we stay with you at every step.
When you invest in Halowow, you get a family brand rooted in tradition and a product that draws locals and tourists alike. Halo-halo also gives your neighborhood a reason to gather and celebrate.
A franchise with global appeal
Our roots are in Taytay, Rizal, but dessert crosses borders. Halo-halo's colors, textures and tropical flavors appeal to Filipino, Asian, American, European and Middle Eastern customers alike, and Filipino communities abroad already know and love it.
Food trends now spread through social media, so a Halowow branch can pull in foodies from other towns as well as regulars from down the street.
*Reported by existing franchisees under favorable conditions. Results vary by location and management and are not a guarantee of earnings.
Before you apply
The questions people ask us most, answered by the family.
Do I need food business experience?
No. Many of our franchisees are first-time business owners. Training covers everything, from building a Halowow cup to running the store day to day.
Can OFWs and foreign investors franchise?
Yes, as long as they follow Philippine franchise and ownership regulations.
What return on investment can I expect?
It depends on location and management. Many franchisees report getting their investment back in 18 to 24 months under favorable conditions. This is not a guarantee of earnings.
Why franchise Halowow now?
Halowow is young and growing quickly: 16 branches in about a year. Early partners get better territory choices and grow with the brand.
Bring the taste of the tropics to your town
Join the Halowow family. Kiosk or full store, with training and support from day one.