Halo-halo is a Filipino dessert of shaved ice, evaporated milk and sweet layers such as ube, sweet corn, coconut and fruit. The name means mix-mix in Filipino.

Halowow | Premium Filipino Halo-Halo from Taytay, Rizal

Filipino halo-halo, made premium

Halowow is a family-owned halo-halo shop from Taytay, Rizal

Halowow serves premium halo-halo, the classic Filipino shaved-ice dessert, in five signature flavors. Siblings Aiby Jane, Aice Zel and Czearian Marc Maghinay started it in 2025 with a recipe their family has made for generations. Today there are 16 branches across Luzon, Visayas and Mindanao.

We layer each cup by hand once you order: signature shaved ice from our family recipe, signature cream (a custard cream the family makes by hand), ube halaya, macapuno, sweet corn, fresh mango and grated cheese, with ice cream on top. Order one and pass the spoons around.

Branches across Luzon, Visayas and Mindanao16and growing

Signature halo-halo flavors5

Founded by the Maghinay siblings2025

Flagship storeTaytay, Rizal

Each cup isNever made ahead

FranchisingOpen now

The menu

On the menu all year at every Halowow branch. If it's your first time, start with the Creamy Classic. The Premium Overload is our bestseller.

Premium Overload Bestseller

For people who want it all. No two spoonfuls taste the same.

Inside: sweetened saba banana, fresh mango, nata de coco, macapuno, ube halaya, sweet corn, graham, grated cheese, rice crispies, ice cream, our premium signature ice and our signature cream
Cheesy Ube Macapuno Ube lovers

Ube halaya and macapuno with salty cheese cubes. A Filipino favorite, extra cheesy.

Inside: ube halaya, macapuno strips, cheese cubes, our premium signature ice and our signature cream
Super Maisarap Kids' favorite

"Maisarap" means delicious. Golden corn and cheese, and the one kids ask for first.

Inside: golden sweet corn, our signature cream, our premium signature ice and grated cheese
Oh Cheesy Mangoodness Fruity

Fresh mango and cheese, with graham for a little crunch.

Inside: fresh mango cubes, graham, cheese, our signature cream and our premium signature ice
Creamy Classic Start here

Old-school saba and nata de coco, made extra creamy. The one to order first.

Inside: sweetened saba banana, nata de coco, ice cream, our premium signature ice and our signature cream

Halo-halo, explained

What is halo-halo?

HAH-loh HAH-loh Tagalog for "mix-mix"

Halo-halo is the Philippines' favorite shaved-ice dessert: finely shaved ice and evaporated milk layered with sweet fruits, jellies, ube and ice cream, then mixed together before you eat it.

Its roots go back to kakigōri, the Japanese shaved-ice treat that settlers in Manila sold before World War II. Filipino vendors made it their own with ube, macapuno, sweet saba and tropical fruit. Read the full story in The origins of halo-halo on our blog.

At Halowow we build each cup after you order, with our own premium signature ice and signature cream, in 5 signature flavors, from the loaded Premium Overload to the extra-creamy Creamy Classic.

No beans in any Halowow cup

Find a branch See the 5 flavors

Layers of a Halowow halo-halo in a clear cup: ice cream and toppings, premium signature ice and cream, evaporated milk and sweet layers — Anatomy of a Halowow

Before WWII
Kakigōri comes to Manila
Japanese settlers sell shaved ice with syrup and milk, and a bean version locals call mongo-ya.
After the war
Filipinos make it theirs
Local vendors take over and keep adding: ube, macapuno, saba and tropical fruit.
Today
A national cool-down
Halo-halo is a fiesta staple and the go-to on hot Philippine afternoons.
2025
Halowow, Taytay, Rizal
A family brand starts serving premium halo-halo made to order, with no beans and the layers on show.
2026
Franchising and growing fast
16 branches across Luzon, Visayas and Mindanao, with more franchise branches on the way. Own a Halowow.

For first-timersHow to eat a Halowow

Look first.Our clear cup shows off the layers. Take a photo first.
Mix it.Halo-halo means mix-mix. Stir from the bottom up.
Share it.Taste the tropics, share the wow.

History sources: Ambeth Ocampo, "Japanese origins of the Philippine halo-halo," Philippine Daily Inquirer · FilipiKnow · Wikipedia

Why Halowow

Not your ordinary halo-halo

Here is what we do differently from the halo-halo you grew up with, side by side.

Typical halo-halo

The Halowow way

The icePlain crushed ice

The iceSecret-recipe signature ice, shaved fine and fluffy

The creamJust a splash of evaporated milk

The creamHouse cream blends you won't find at other shops

How it's madeScooped ahead and served in a hurry

How it's madeShaved and layered by hand when you order

The beansBeans, almost always

The beansWe leave the beans out

The recipeAny recipe will do

The recipeThe Maghinay family recipe, made for generations

When to have itA summer treat

When to have itAll year round, for kids and grown-ups

Try one near you Meet the family

Halowow founders Czearian Marc, Aice Zel and Aiby Jane Maghinay with their five halo-halo flavors — **The Maghinay siblings**Founders of Halowow

Halowow seal: Taste the tropics, share the wow — **The Maghinay siblings**Founders of Halowow

Our story · The family behind Halowow

Three siblings, one family recipe

It started at the family table, with a halo-halo recipe the Maghinay family has made for generations.

In 2025, siblings Aiby Jane, Aice Zel and Czearian Marc turned that recipe into Halowow and opened our flagship shop in Taytay, Rizal. Within a year, Halowow grew to 16 branches from Luzon to the Visayas and Mindanao, and it is still run by the family.

3siblings, one family recipe
2025first shop, Taytay
16branches and growing

Aiby Jane MaghinayChief of Sales & Strategy
Aice Zel MaghinayChief of Brand Influence
Czearian Marc MaghinayChief of Flavor & Supply

Join the family: franchise Visit a branch

Halowow franchise

Own a Halowow halo-halo franchise

16 branches in about a year, and growing

Halowow is a halo-halo franchise open to first-time entrepreneurs, OFWs and foreign investors (following Philippine ownership rules). Choose a kiosk for malls, schools and transport terminals, or a full store for a dine-in dessert shop. No food business experience is needed.

Hands-on training for you and your staff
Our family recipes and signature ingredients, delivered
Standard store design and equipment package
Help choosing and approving your location
National campaigns and ready-made marketing
A dedicated franchise account manager

Start your franchise inquiry Franchise FAQ

Approval to opening: 2–4 months
Franchise term: 3 years, renewable
Formats: Kiosk or full store
Reported payback*: 18–24 months

Your path to opening

Apply. Send your inquiry and tell us about your area.
Plan. We review your site and send a cost estimate.
Train and build. Your team trains while we set up your store.
Open. We launch with you, then keep supporting you.

*Reported by existing franchisees; results vary by location and management and are not a guarantee of earnings. Franchise fees and total investment depend on the format and location and are shared after your application is reviewed.

Branches

Find a Halowow near you

16 branches across Rizal, Metro Manila, Benguet, the Visayas and Mindanao, and growing.

Search branches

Showing 16 branches

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FAQ

Questions about Halowow

The questions people ask us most, answered by the family.

Where is Halowow located?

Halowow's flagship is in Taytay, Rizal, at the GF Octagon Fashion Strip Building on Don Hilario Cruz Avenue. There are 16 branches in total, including Antipolo, Binangonan, Quezon City, Davao City, Dipolog, Ozamiz, Cagayan de Oro, Tagum, La Trinidad, Dumaguete, Pagadian, Buug, Midsayap, Cotabato City and General Santos City.

What flavors does Halowow serve?

Five signature halo-halo flavors: Premium Overload, Cheesy Ube Macapuno, Super Maisarap, Oh Cheesy Mangoodness and Creamy Classic. All five are available year-round.

What makes Halowow different from other halo-halo?

It is family-owned and made from a generations-old Maghinay family recipe, with premium signature ice and signature cream, a custard cream the family hand-makes and sends fresh to every branch. Each cup is put together after you order, with fresh ingredients.

Does Halowow only sell halo-halo?

Yes, for now. Halo-halo is our specialty. New desserts and drinks may be added in the future.

Is Halowow good for kids?

Yes. Halowow is made for all ages, and the Super Maisarap is a favorite with kids and families.

Can I order Halowow for a party or event?

Many branches accept bulk and party orders. Contact your nearest branch to ask about event packages.

Does Halowow deliver?

Delivery depends on the branch. Check with your nearest Halowow or look for us on your local delivery app.

How much does a Halowow franchise cost?

It depends on the format (kiosk or full store) and location. The investment covers the franchise fee, construction, equipment, opening inventory and working capital. You receive a detailed estimate after your application is reviewed.

How long does it take to open a Halowow franchise?

Most franchisees open 2 to 4 months after approval, depending on location, permits and construction.

Can OFWs or foreign investors franchise Halowow?

Yes, as long as they follow Philippine franchise and ownership regulations.

What does "Taste the Tropics, Share the Wow" mean?

It is our promise: every cup is a taste of the Philippine tropics, made to be shared with family and friends.

The Sweet Scoop