Three siblings built Halowow from an ancient family recipe, adding modern twists that transformed a beloved tradition into today’s most unforgettable Halo-Halo experience.
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About Us
The Halowow Story
Three siblings, one
unforgettable dessert.
Dream
Three Siblings, One Shared Dream
Growing up with this sweet treat, the Maghinay siblings dreamed of sharing their family’s Halo-Halo beyond their own home. With a passion for desserts and a vision for something greater, they united their talents to transform a beloved family recipe into a brand that could spread joy to others.
Launch
Halowow Brings the Wow
In 2024, Halowow officially came to life, opening its doors as a family-owned shop in Taytay, Rizal. What began as a simple family recipe has grown into a sweet business built on passion, love, and community — inviting everyone to taste the tropics and share the Wow.
Heritage
A Recipe Passed Through Generations
Our story begins with an ancient Halo-Halo recipe, carefully preserved and passed down through the family. For decades, it was enjoyed at gatherings, celebrations, and quiet family nights, treasured as more than dessert — it was a symbol of love, tradition, and togetherness.
Innovation
Tradition Blended With Modern Twists
Honoring their roots while embracing creativity, the siblings began developing handcrafted Halo-Halo flavors with fresh, modern flair. By blending tradition with innovation, they created unique layers and flavors that not only carried forward their family’s legacy but also introduced something exciting, colorful, and new to the world of desserts.
The Halowow Experience
Handcrafted Halo-Halo, layered
with love.
Handcrafted Flavors
Handcrafted Flavors At Halowow, flavor is at the heart of everything we do. ...
Fresh Ingredients
Fresh Ingredients We believe great taste starts with great ingredients. That’s why every ...
Modern Twist
Modern Twist Halo-Halo has always been a classic Filipino dessert, but at Halowow, ...
Testimonials
What Clients Say About Bagery.
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Family Behind the Flavor
Heritage, Heart, and a Whole
Lot of Wow
Ralph Johnson
Coffee Chef
Fiona Edwards
Pastry Chef